WHAT WE DO
We do not believe in one size fits all thinking, instead we employ a wide range of approaches, methodologies, techniques and solutions to address our client needs and requirements. We fuse traditional and non-traditional research methods and thought leadership ENABLED by technology and INSPIRED by Entrepreneurial flair. We have the flexibility to conduct research anywhere in the country and work in partnerships for fieldwork projects on an ad-hoc basis in selected countries in Eastern, Central and West Africa through a single point of contact in Nairobi, Kenya.
1
Understand Client’s
Needs and Business
2
Understand Client’s
Customers
3
Design Research
to meet needs
4
Execute Research
7
Recommend
Interventions
6
Analytics to interject
Strategic Imparatives
5
Interpret Finding &
Unearth Strategic Insights
HOW WE DO IT
We pride ourself on our ability to understand your requirements and deliver quality outcomes, ensuring real time transparency throughout the process.
Quantitative Techniques
- Home (in-home usage test)
- Central intercept
- Central location
- Scheduled Interviews
- Mystery shopping
- Audience Immersion
- Diary Studies
- Desk Research
- Segmentation
- Community Panel Survey
- Omnibus Survey
CAPI – Computer Assisted Personal Interview
CATI – Computer Assisted Telephone Interview
CAWI – Computer Assisted Web Interview
PAPI-Pen-And-Paper Personal Interview
Qualitative Techniques
- Focus Group
- In-depth interviews
- Ethnographic interviews
- Immersion Interviews
- Recruitment
- Transcriptions
- Moderation
- Analysis
- Grids