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our approach

Research Guide Africa has high-quality methods to deliver rich, robust and trustworthy insight whilst being fast and focused. Every request and every client is unique; we critically evaluate your research needs and provide advice on the appropriate project design, research techniques and sample sizes that best meet your research needs.This balance ensures customers and their needs are integral to product and service creation.For each insight challenge, we’ve built and blended proven solutions, based on 15+ years of research experience, with the latest strategic product and design thinking.We triangulate the type of analysis required, the budget available and the timelines to offer a realistic and effective approach that truly reflects our understanding of our local markets.

We strive to help our clients to:

Access high quality information at the right time.
Measure effectiveness and demonstrate accountability.
Listen and understand beneficiaries, target audiences, clientsand stakeholders.
Increase customer, client and stakeholder satisfaction.