On the Ground Across Africa

Local Knowledge.
Global Standards.

Research Guide Africa is a full-service research agency, delivering quality-assured primary data collection and actionable insights from design to analysis.

15+ Years of Excellence

Trusted by Leading Organizations
Across Africa

We combine rigorous, localized methodologies with deep cultural understanding to deliver action-focused intelligence that drives real impact.

Data That Matters

From Insights to Impact
Full-Service Research Partnership

We partner with you from study design to analysis and reporting, ensuring your research is not just data, but a catalyst for informed decision-making.

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Trusted by some of the world's most influential organizations

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About RGA

Why Research Guide Africa?

For more than 15 years, we have gone where the answers are—not just where the roads are easy. From busy towns to remote communities, we have spent years listening to people, asking questions, collecting data and learning from the realities that shape everyday life across Africa. That experience has taught us that good research is not simply about getting enough interviews. It is about understanding people, their communities and the context behind the answers.

At RGA, we work alongside our clients from the first question to the final dataset. We help design the approach, reach the right people, collect reliable information and turn that information into evidence they can use. We believe research works best when you are in it together. That is why our clients find a research partner in RGA—not just a team sent out to collect data.

15+ Years of Excellence
Full-Service Research
Localized Expertise
Action-Focused Insights
Learn More About Us
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Years of Experience
What We Deliver

Beyond Data. Into Reality.

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We don't just survey Africa; we inhabit its stories. From remote communities to bustling informal markets, we uncover the lived truths that traditional research misses.

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In operation, headquartered in Nairobi
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Enumerators on our roster
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African countries of field experience
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Offices — Nairobi HQ & DRC
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Understanding People, Not Just Responses

We look beyond the numbers and surface-level responses to understand the realities, motivations and experiences that influence behaviour across communities and markets.

Focus Groups Ethnography IDIs
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Rigorous Research at Scale

Reliable evidence, built for scale. We design and implement robust quantitative studies—from large-scale household surveys to complex research programmes—combining rigorous methodologies, digital data collection and strong quality controls to deliver dependable evidence.

Surveys Analytics Modeling
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Research Where It Matters Most

Reaching diverse and hard-to-reach communities. We have the field experience, local knowledge and technology to conduct reliable research across remote, rural, mobile and underserved populations in Kenya and across Africa.

Nomadic Remote Informal
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Researching What Works

Turning interventions into measurable evidence. We support experimental and RCT studies across diverse settings, helping research teams generate reliable evidence on programme effectiveness.

RCTs Quasi-Experimental Pilots
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Evidence of Change.

Evidence of What Works. We track outcomes over time, monitor implementation and measure programme effects to provide credible evidence of what is working, for whom, and why.

Impact Assessments M&E Longitudinal
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Data Quality & Analytics

AFrom Data to Evidence. We transform raw research data into clean, validated and analysis-ready datasets that support rigorous analysis and confident decision-making.

Data Cleaning Analytics Reporting
RGA on-the-ground research across Africa
Kenya
Nigeria
South Africa
Ghana
Uganda
Tanzania
Rwanda
Zambia
Ethiopia
+ More Countries
📍 15+ Countries Across Africa
Our Reach

On the Ground Across Africa

We have serviced some of the world's largest and most influential companies and organizations in over 15 African countries.

Kenya Nigeria South Africa Ghana Uganda Tanzania Rwanda Zambia Ethiopia + More
View Our Full Reach
Testimonials

What Our Partners Say

Let's Talk

Ready to Gain Insights That Drive Decisions?

Let's discuss how RGA can help you understand African markets, consumers, and communities with research that delivers real impact.